Deep Dive 18 minutes Premium

America’s Changing Shopping Centers: Part 3—Malls Seek To Adapt as Pandemic Expedites Retail Shakeup

What's Inside

This report is the third and final installment in our America’s Changing Shopping Centers series.

As malls grapple with the repercussions of the Covid-19 pandemic—including a rise in e-commerce, retail bankruptcies and the threat of declining foot traffic—mall owners are finding new ways to compete for consumer’s attention and retail spending. We look at three key strategies that mall operators are employing to future-proof their centers amid the changing retail landscape.

This report includes highlights from mall operators including Brookfield Properties, Kimco Realty, Simon Property Group and Unibail-Rodamco-Westfield.

Click here to read the previous report in our America’s Changing Shopping Centers series, which explores the challenges that the coronavirus crisis has created for shopping malls through 2020 and beyond, driving mall consolidation.


What’s the Story?

Why It Matters

Mall Operators’ Three Key Strategies To Future-Proof Shopping Centers

    1 Diversifying the Tenant Mix

Health-Care Tenants

Grocery Tenants

Residential Units

Online and Digitally Native Brands

CBD Specialty Stores


    2 Opening Open-Air Pop-Ups

    3 Rolling Out Digital Programs

What We Think

Looking Ahead

This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.
If you wish to learn more about our subscription plans and become a paying subscriber, click here.