Flash ReportAmericans Fall Out of Love with Valentine’s Day — But Those Celebrating Are Set to Spend More than Ever Coresight Research February 4, 2019 Executive Summary Total Valentine’s Day spending in the U.S. is expected to reach $20.7 billion this year, a 5% increase from $19.6 billion in 2018, according to an annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. Gifting trends on Valentine’s Day have changed substantially over the past decade, resulting in fewer people celebrating this year — but those who do will spend more. People in the age group 35-44 are expected to be the highest net spenders. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 53: Nearly 1,550 Stores Opened in 2025Seasonal Shopping, 1Q26—Expectations for Valentine’s Day and Presidents’ Day: US Consumer Survey Insights ExtraKroger and Instacart Expand Partnership To Advance Agentic Shopping and Accelerate Delivery EfficiencyInnovator Profile: Shopeaks—Transforming Social Media Monetization with Personalized Storefronts
