Flash ReportAmericans Fall Out of Love with Valentine’s Day — But Those Celebrating Are Set to Spend More than Ever Coresight Research February 4, 2019 Executive Summary Total Valentine’s Day spending in the U.S. is expected to reach $20.7 billion this year, a 5% increase from $19.6 billion in 2018, according to an annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. Gifting trends on Valentine’s Day have changed substantially over the past decade, resulting in fewer people celebrating this year — but those who do will spend more. People in the age group 35-44 are expected to be the highest net spenders. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2026, Week 1: Retailers Announce More Than 1,000 Store Openings for 2026The Changing Consumer: Insights Presented by Deborah Weinswig at YPO Retail CEO SummitResilience Now: Turn Tariff Uncertainty into Opportunity Using AIWeekly UK Store Openings and Closures Tracker 2025, Week 24: Matalan To Open Stores; Poundland Continues To Shutter Stores
