Flash Report 3 minutesRegister for Free AccessAmericans Fall Out of Love with Valentine’s Day — But Those Celebrating Are Set to Spend More than Ever Coresight Research February 4, 2019 Executive Summary Total Valentine’s Day spending in the U.S. is expected to reach $20.7 billion this year, a 5% increase from $19.6 billion in 2018, according to an annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. Gifting trends on Valentine’s Day have changed substantially over the past decade, resulting in fewer people celebrating this year — but those who do will spend more. People in the age group 35-44 are expected to be the highest net spenders. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Earnings Insights 1Q23, Week 2: Colgate-Palmolive, CVS, Floor & Decor, L’Oréal and Sprouts Farmers Market Post Strong Results; Carter’s, Estée Lauder, Hanesbrands and Wayfair Sales DeclineMarket Navigator: US Department Stores—Softness Ahead Despite Opportunities in Experiences and Alternative ModelsTemu Growth and Challenges in the US Market: A Six-Month Follow-UpEconomic Sentiment Converges as Pessimism Eases: US Consumer Survey Insights