Flash Report 3 minutesRegister for Free AccessAmericans Fall Out of Love with Valentine’s Day — But Those Celebrating Are Set to Spend More than Ever Coresight Research February 4, 2019 Executive Summary Total Valentine’s Day spending in the U.S. is expected to reach $20.7 billion this year, a 5% increase from $19.6 billion in 2018, according to an annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. Gifting trends on Valentine’s Day have changed substantially over the past decade, resulting in fewer people celebrating this year — but those who do will spend more. People in the age group 35-44 are expected to be the highest net spenders. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Essential Guide to Shoptalk Spring 2025: Navigating the Future of Customer-Centric Retail with AI and Unified CommercePutting the “AI” in “Airlines”: Insights from CES 2025Mass Merchandiser and Warehouse Club Shopping in Focus—Walmart Leads; High Purchase Rates for Daily Essentials: US Consumer Survey InsightsThree Data Points We’re Watching This Week UK Store Openings and Closures—2024 Review and 2025 Outlook
