Reasons to Read

Discover how Amazon Prime Day India 2025 reshaped midyear retail trends and fueled growth in emerging markets.

Read this report to discover answers to these and other questions:

• How did Prime Day 2025 cement Amazon’s leadership in India’s booming e-commerce sector?
• What role did Tier 2 and 3 cities play in driving new Prime memberships and sales growth?
• Which brands and categories experienced standout success during the event and why?
• How did evolving shopper preferences boost demand for premium and aspirational products?
• What competitive pressures from rival sales events challenged Amazon’s Prime Day dominance?

Companies mentioned in this report include: Ajio (Reliance Retail-backed), Amazon, Apple, Atomberg, Bajaj Auto, Casio, Cetaphil, Flipkart, Fossil, LG, Myntra, Nykaa, OnePlus, Pilgrim, PUMA, Samsung, Solara, Sony, Sugar Cosmetics, Swarovski and others.

Data in this report include: India e-commerce market growth forecasts; brand and seller performance metrics; category-level sales and consumer trends; premium spending behavior highlights; and competitive promotional event comparisons.

Other relevant research:

• All our coverage of Amazon’s Prime Day (including in Western markets and from past years)
• Retailer Dashboard: Amazon
• The Amazon Databank brings together a range of proprietary Coresight Research data on Amazon, with a focus on its US retail and marketplace operations.
• More reports on e-commerce and festivals/holidays