Insight ReportAmazon Prime Day India 2025: Preview—Capitalizing on E-Commerce Momentum; Unlocking Small-Town Potential Through Speed and Value Anand Kumar, Associate Director of Research July 4, 2025 Reasons to ReadAmazon’s Prime Day 2025 in India will run from July 12 to 14. Uncover how Amazon is leveraging Prime Day to deepen its reach and competitiveness in India’s booming e-commerce market—and the key features setting this year’s shopping event up for success. We offer five essential insights on Prime Day, spanning Amazon’s reach to small towns, its use of AI (artificial intelligence) to enhance the shopping experience, and more. Other relevant research: All our coverage of Amazon’s Prime Day (including in Western markets and from past years) Retailer Dashboard: Amazon The Amazon Databank brings together a range of proprietary Coresight Research data on Amazon, with a focus on its US retail and marketplace operations. More reports on e-commerce and festivals/holidays Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Back to School 2025, Part 1: Early Shopping, Tariff Worries and Strategic Choices Shape BTS 2025Three Data Points We’re Watching This Week, Week 21: US Retail and Consumer DevelopmentsFinancial Optimism Remains Firm Since the Start of the Year: US Consumer Survey InsightsRetail-Tech Landscape: Shoptalk US “Shark Reef” Startup Pitch, 2016–2025