Insight ReportAmazon Prime Day 2023 Insights: New Features and Innovations for the Shopping Festival Amid Competition and Other Challenges Terence Ng, Senior Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research July 14, 2023 Reasons to ReadWe present our observations of Amazon’s Prime Day 2023 in the US, held on July 11–12. We discuss Amazon’s foray into travel and healthcare, its supply chain management initiative, labor challenges and more. Data in this research report include: Proprietary US consumer survey findings—expectations to shop Prime Day deals Selected retailers’ rival promotional events to Prime Day 2023 Companies mentioned in this report include: Amazon, Best Buy, Kohl’s, Macy’s, Target, Walmart Other relevant research: More Coresight Research coverage of Amazon Prime Day, including from past years Amazon Apparel US Consumer Survey 2023—full report and infographic The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. US Consumer Tracker Extra: Seasonal Shopping, 3Q23—Holidays Preview All our reports on shopping festivals and holidays Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Financial Optimism Remains Firm Since the Start of the Year: US Consumer Survey InsightsThree Data Points We’re Watching This Week, Week 17: US Retail and Consumer LatestUS Store Tracker Extra, June 2025: 120+ Million Square Feet of Retail Space To Close This Year, Outpacing Openings by Over 1.5XTaking the Temperature on Tariffs Ahead of August 1: How Are Different Consumer Groups Reacting? US Consumer Survey Insights Extra