Flash ReportAMAZON PRIME DAY 2016 WRAP-UP Coresight Research July 13, 2016 Executive Summary Amazon reported that Prime Day 2016 was its biggest sales day ever, with orders up more than 60% worldwide and more than 50% in the US. Sales of Amazon devices tripled, and the Fire TV Stick was the overall hottest seller. Amazon devices are optimized to consume Amazon media content. The discounts encouraged a host of new members to sign up for Amazon Prime—and Prime members outspend nonmembers by a factor of more than 2:1. Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports from can be accessed here. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 21: US Store Closure Cross 5,000 as Rite Aid Begins Closing StoresBlack Friday 2025: Key Insights from US Stores—Solid Shopper Demand, Some True Doorbusters and Greater Omnichannel IntegrationThree Data Points We’re Watching This Week, Week 18: What US Consumers Think About Tariffs—UpdateAgentic Commerce—Google’s Universal Commerce Protocol Invokes “Multiplayer Mode”
