Amazon Plans to Drop its Pop-Up Stores

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Key Points

  • Amazon plans to close 87 of its pop-up stores by the end of April, a company spokesperson confirmed to the Wall Street Journal.
  • The pop-ups sell other brands of Amazon consumer electronics products, and their existence underscores Amazon’s willingness to experiment with various retail formats and make changes based on data collected.
  • At the same time, the company is expanding its bookstores and four-star stores, as well as its fleet of unstaffed Amazon Go stores. Amazon is also reportedly planning to open non-Whole Foods Market branded traditional grocery stores and considering purchasing several regional grocery chains, also according to the Journal.

Amazon to Close 87 Pop-Up Stores

Amazon plans to close 87 of its pop-up stores by the end of April, a company spokesperson confirmed to The Wall Street Journal.

The pop-ups sell other brands of Amazon consumer electronics products, and their existence underscores Amazon’s willingness to experiment with various retail formats and make changes based on the data collected.

At the same time, the company is expanding its bookstores and four-star stores, as well as its fleet of unstaffed Amazon Go stores. Amazon is also reportedly planning to open non-Whole Foods Market branded traditional grocery stores and considering purchasing several regional grocery chains, also according to the Journal.

Please refer to the table below for a list of Amazon physical retail locations, as of March 7, 2019.

Source: Company reports

 

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