Executive Summary

• Amazon plans to close 87 of its pop-up stores by the end of April, a company spokesperson confirmed to the Wall Street Journal.
• The pop-ups sell other brands of Amazon consumer electronics products, and their existence underscores Amazon’s willingness to experiment with various retail formats and make changes based on data collected.
• At the same time, the company is expanding its bookstores and four-star stores, as well as its fleet of unstaffed Amazon Go stores. Amazon is also reportedly planning to open non-Whole Foods Market branded traditional grocery stores and considering purchasing several regional grocery chains, also according to the Journal.