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Amazon Planning Expansion into Brick-and-Mortar Stores

Executive Summary

  • Industry sources stated that Amazon intends to open as many as 400 stores.
  • Amazon has experimented with physical stores before. It opened its first brick-and-mortar bookstore, called Amazon Books, in Seattle in November 2015.
  • Other online retailers, such as Warby Parker, Blue Nile, Bonobos, Birchbox and Casper, have also opened brick-and-mortar stores.
  • E-tailers open physical stores to better market their wares, forge closer customer relations, and boost online traffic and sales.

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