Insight Report 5 minutes PremiumAmazon Planning Expansion into Brick-and-Mortar Stores Coresight Research February 3, 2016 Executive Summary Industry sources stated that Amazon intends to open as many as 400 stores. Amazon has experimented with physical stores before. It opened its first brick-and-mortar bookstore, called Amazon Books, in Seattle in November 2015. Other online retailers, such as Warby Parker, Blue Nile, Bonobos, Birchbox and Casper, have also opened brick-and-mortar stores. E-tailers open physical stores to better market their wares, forge closer customer relations, and boost online traffic and sales. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: India’s Maha Kumbh Mela 2025: How Convenience, Technology and Sustainability Powered a Multibillion-Dollar FestivalWeekly US and UK Store Openings and Closures Tracker 2025, Week 5: Apparel, Convenience and Food Retailers Announce Store Expansion PlansHigh-Income Consumers Turn Optimistic About Economy; Plus, Inflation Awareness Declines: US Consumer Survey InsightsShoptalk Spring 2025—Our Takeaways: Coresight Research Premium Subscriber Call, April 2025
