Amazon Outpaces the UK and German E-Commerce Markets in 2018


Key Points

On February 1, 2019, Amazon posted its 10-K full-year financial report, giving us a yearly look at its revenues by region. We review Amazon’s growth in the U.K. and Germany in 2018.

  • We estimate that Amazon grew U.K. revenues 23.3% in 2018, just below 2017’s growth of 24.9% and faster than total U.K. Internet retail sales growth of 14.5% in 2018.
  • In Germany, Amazon revenues climbed 12.1% in 2018, according to our calculations. This compared to an estimated 9.4% increase in total Internet retail sales and Amazon Germany’s 17.5% growth in 2017.
  • In 2018, Amazon captured a 31% share of U.K. Internet retail sales and a 47% share of German Internet retail sales, according to Euromonitor International estimates.

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