Insight Report 3 minutes PremiumAmazon Opens New Store in NYC to Showcase its 4-Star Rated Products Coresight Research October 2, 2018 Executive SummaryThe Coresight Research team visited Amazon’s new store in Manhattan’s SoHo district. Dubbed Amazon 4-star, the store displays and sells products rated 4-star or higher by customers. Good displayed in the store include housewares, electronics, toys, smart-home products, Halloween products, locally popular items and a small selection of books.Also on display are several products that offer a “treasure-hunt” experience to shoppers. Amazon 4-starfeaturesmany consumer electronics products—including Alexa-compatible products, Fire tablets, media devices—and Amazon Essentials products, along with a large section dedicated to iRobot cleaning robots. The store offers AmazonPrime members discounts on select items and customers can pay for purchases via the Amazon app or on payment tablets. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Retail 2025: China Retail PredictionsWeekly UK Store Openings and Closures Tracker 2025, Week 14: Marks & Spencer Announces Store Openings Across Multiple FormatsAmazon Apparel US Consumer Survey 2025: New Shoppers, Deeper Loyalty—InfographicWeekly US Store Openings and Closures Tracker 2025, Week 13: Dollar Tree and Five Below Drive Store Openings