Amazon Opens New Store in NYC to Showcase its 4-Star Rated Products

Executive Summary

The Coresight Research team visited Amazon’s new store in Manhattan’s SoHo district. Dubbed Amazon 4-star, the store displays and sells products rated 4-star or higher by customers.

• Good displayed in the store include housewares, electronics, toys, smart-home products, Halloween products, locally popular items and a small selection of books.Also on display are several products that offer a “treasure-hunt” experience to shoppers.
• Amazon 4-starfeaturesmany consumer electronics products—including Alexa-compatible products, Fire tablets, media devices—and Amazon Essentials products, along with a large section dedicated to iRobot cleaning robots.
• The store offers AmazonPrime members discounts on select items and customers can pay for purchases via the Amazon app or on payment tablets.