What's Inside
On April 3, 2025, e-commerce giant Amazon reportedly submitted a bid to acquire TikTok from its Chinese parent company, ByteDance. We examine the implications of the bid and the potential impact of a successful deal on the US e-commerce sector.
Originally expected in January, a potential US government ban on TikTok was delayed until April 5, 2025, and has been postponed again today (April 4) for 75 days.
Data in this research report include:
- Proprietary survey data: How long TikTok users they been using TikTok and how likely they are to continue using the platform in the next 12 months
Companies mentioned in this report include: Amazon, eBay, Meta, Microsoft, Oracle, TikTok, Walmart
Other relevant research:
- Navigating TikTok’s Uncertainty: Analyzing Challenges and Emerging User Migration Trends
- Consumer Sentiment Falls Further After Stock-Market Sell-Off; Plus, Social Commerce in Focus: US Consumer Survey Insights
- TikTok Shop: How Brands, Merchants and Creators Can Sell Products Directly on the Social Platform
- All of our coverage of e-commerce
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