Insight ReportAmazon Bids to Acquire TikTok—What It Means for US E-Commerce Anand Kumar, Associate Director of Retail Research April 4, 2025 Reasons to ReadOn April 3, 2025, e-commerce giant Amazon reportedly submitted a bid to acquire TikTok from its Chinese parent company, ByteDance. We examine the implications of the bid and the potential impact of a successful deal on the US e-commerce sector. Originally expected in January, a potential US government ban on TikTok was delayed until April 5, 2025, and has been postponed again today (April 4) for 75 days. Data in this research report include: Proprietary survey data: How long TikTok users they been using TikTok and how likely they are to continue using the platform in the next 12 months Companies mentioned in this report include: Amazon, eBay, Meta, Microsoft, Oracle, TikTok, Walmart Other relevant research: Navigating TikTok’s Uncertainty: Analyzing Challenges and Emerging User Migration Trends Consumer Sentiment Falls Further After Stock-Market Sell-Off; Plus, Social Commerce in Focus: US Consumer Survey Insights TikTok Shop: How Brands, Merchants and Creators Can Sell Products Directly on the Social Platform All of our coverage of e-commerce Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: New Tariffs, New Challenges: How US Trade Policies Could Impact Prices and ProfitsUS Holiday 2025: Early Outlook—Improving Signals, But Will It Last?Consumer Sentiment Continues to Improve; Plus, Online Shopping in Focus: US Consumer Survey InsightsHoliday Bites: GLP-1 Disruption with Smaller Baskets, Smaller Sizes—and a Leaner Thanksgiving?—Data Graphic
