Deep Dive 11 minutes PremiumAmazon Apparel UK: An Analysis of Almost 2 Million Product Listings Coresight Research September 12, 2019 Executive SummaryIn collaboration with competitive intelligence provider DataWeave, we aggregated and analyzed data on almost 2 million women’s and men’s clothing products listed on Amazon.co.uk. We identified 1.9 million women’s and men’s clothing products listed on Amazon.co.uk — we feel confident calling this the UK’s biggest selection of apparel. The scale of Amazon’s fashion offering has been supported by cheap, generic-style brands shipped from overseas sellers — mainly in China. These brands are the most-listed brands on Amazon Fashion. Amazon also has a large number of brands that list just a few products. Once we strip out the 10 most-listed obscure brands, the average brand on Amazon Fashion lists 366 products. Amazon’s UK site remains predominantly a marketplace for third-party sellers, despite Amazon’s efforts to build its reputation as an apparel retailer, including by developing private labels. The most-listed famous brands on Amazon Fashion are Adidas, Under Armour, Nike and Puma — reflecting the strength of sportswear on the site. Amazon UK’s flagship apparel private label is called Find, and we found 1,475 products under the brand, split 70% in womenswear, 30% in menswear. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: What Silicon Valley Bank’s Downfall Means for Retail TechChina Consumer Tracker: Consumer Sentiment RisesChina’s 6.18 Shopping Festival 2023: Livestreaming and International Brands Attract ShoppersWeekly US and UK Store Openings and Closures Tracker 2023, Week 14: Harbor Freight Tools and Urban Outfitters Drive US Openings