Executive Summary

Alibaba’s Tmall Global, China’s largest business-to-consumer (B2C) cross-border online marketplace, launched its first English-language website on June 26. The website gives an opportunity for international brands and merchants looking to enter the China market through a more streamlined process.

• Tmall Global saw significant growth in 2018, with the number of new flagship store openings doubling year over year. That rate is expected to accelerate even further this year.
• The new website presents various Tmall Global solutions, including instructions on how to use Tmall Overseas Fulfillment (TOF), a new initiative that allows international brands to store merchandise in TOF warehouses on a consignment basis before entering China.
• Tmall Global plans to unveil different versions of the website in other languages, including Korean, Japanese and Spanish.
• Some of the US brands that have already tapped into Tmall Global’s solutions include: 100% Pure, Evereden, Emily’s Chocolates & Nuts and Dr. Bronner’s.