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Alibaba Group: From Strength to Strength – An overview of the business units of the world’s largest e-commerce company

Executive Summary

Alibaba was established in 1999 as a business-to-business (B2B) portal connecting Chinese manufacturers to overseas buyers, essentially making it easy to do business anywhere. The group has since grown to become the largest e-commerce company in the world in terms of gross merchandise volume (GMV). For the fiscal year ended March 31, 2017, Alibaba had a GMV of ¥3.8 trillion (US$0.43 trillion) and 454 million annual active buyers on its marketplaces.

In this report, we provide an overview of Alibaba’s different business segments, and how they all work together using its platforms and big data technology to enable small enterprises to compete more effectively.

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