Deep Dive 14 minutes Premium

Aldi and Lidl Global Update

What's Inside

Worldwide, Aldi and Lidl are pressuring nondiscount grocery rivals as they gain market share in food retail. We discuss global developments and growth metrics, with a focus on the US, the UK and China—and we consider what recent developments mean.

  • We look at store expansion by the grocery discounters, including the pace of growth in the US and expansion in the UK and China.
  • We discuss recent developments in e-commerce as Aldi and Lidl continue to move tentatively into online retail.
  • We review the hard discounters’ growth metrics, including consumer-survey data and estimated sales figures for Aldi in the US, and market-share data and sales-growth data for Aldi and Lidl in the UK.
  • We feature images and observations from our visits to new store formats in London and Shanghai.
  • We include detailed, global timelines of key events at Aldi and Lidl.

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