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A Pure Play’s Perspective on the Online Beauty Retail Market: Interview with Feelunique CEO Joël Palix

Executive Summary

We interviewed Joël Palix, CEO of leading beauty pure playretailer Feelunique, to get his perspective on the online beauty market. He shared a number of insights with us, including:

  • Online beauty retail is a dynamic market that enjoyed strong growth in 2016 in countries such as the UK and France.
  • In the US, the online beauty market is dominated by Amazon and department stores. In China, generalist e-commerce platforms such as Tmall dominate, while in Europe, the market is more diverse and specialist beauty pure plays such as Feelunique have a more significant presence.
  • There is room for the online beauty retail market to expand, thanks to beauty products’ suitability for online purchase, younger shoppers’ propensity to buy online and the strength of online beauty shopping in emerging markets such as China.
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