- In December 2018, Starbucks launched a mini program within Alibaba’s ecosystem. The app provides a one-stop experience that links Starbucks’ service with Alibaba’s apps including Taobao, Tmall and Alipay.
- Starbucks’ mini program can be accessed through different means and allows users to place orders for delivery and access membership functions.
- The Starbucks mini program could enable Starbucks to potentially better understand customers, increase the number of loyalty members and increase its digital reach.
- Alibaba can demonstrate its capability of empowering traditional retailers and deepen its relationship with Starbucks through this initiative.
Other research you may be interested in: