Insight Report 5 minutes PremiumA Look into Starbucks’ Mini App on Taobao and Alipay: All Services in One Lite App As the Companies Deepen Their Cooperation Coresight Research February 21, 2019 Executive Summary In December 2018, Starbucks launched a mini program within Alibaba’s ecosystem. The app provides a one-stop experience that links Starbucks’ service with Alibaba’s apps including Taobao, Tmall and Alipay. Starbucks’ mini program can be accessed through different means and allows users to place orders for delivery and access membership functions. The Starbucks mini program could enable Starbucks to potentially better understand customers, increase the number of loyalty members and increase its digital reach. Alibaba can demonstrate its capability of empowering traditional retailers and deepen its relationship with Starbucks through this initiative. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Apparel and Beauty Spending Tracker, July 2023: Clothing and Footwear Spending Growth Accelerates, Making a Potential Turning PointResearch Preview: Market Navigator—US Grocery RetailingShoptalk 2024 “Shark Reef” Startup Pitch: All You Need To KnowDecember 2022 US Retail Traffic and In-Store Metrics: Traffic Growth Turns Positive
