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Amazon Prime Day 2025: Preview—Five Essential Insights on Consumers’ Shopping Plans

Amazon’s annual Prime Day shopping festival will be held during July 8–11, 2025, across 20 global markets, including the US. Leveraging proprietary US consumer survey findings, we present five essential insights ahead of the event, including how consumer interest in Prime Day compares with actual conversion, which product categories are set to dominate, and what can brands do to drive sales.

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