Insight Report 8 minutes Premium

30 Global Retail Cities: Seoul

Executive Summary

With this series, 30 Global Retail Cities, we profile the world’s major shopping cities – from fashion capitals such as Milan to shopping hubs such as Honolulu. We curated the top retail stores in each city, along with must-see shopping districts, major retail events and innovative store formats.

Click here to view the full 30 Global Retail Cities series.


  • Myeongdong is the leading retail destination in Seoul, filled with high end department stores, street shops and local and international brands.
  • Express Bus Terminal consists of 600 shops in an 80-meter-long alley and is the largest underground shopping mall in Seoul. The shops cover all sectors: apparel, accessories, furniture, food and more.
  • Seoul Fashion Week is a biannual fashion event organized by the Seoul Design Foundation that showcases popular Korean designers with both modern and traditional looks.

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