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30 Global Retail Cities: Florence

Executive Summary

With this series, 30 Global Retail Cities, we profile the world’s major shopping cities—from fashion capitals such as Milan to shopping hubs such as Honolulu and Bermuda. We curated the top retail stores in each city, along with must-see shopping districts, major retail events and innovative store formats.

Click here to view the full 30 Global Retail Cities series.


  • Florence is the birthplace of the Renaissance and of Italian fashion. The city boasts designers such as Emilio Pucci, Gucci and Roberto Cavalli.
  • Along the Via dei Calzaiuoli, there is a variety of stores, from high-end to everyday modern brands—demonstrating this range are the ultra-luxury Gucci store, mid-market department store Coin, artifact store Poggi and the Disney store.
  • MIO Concept Store on the Via della Spada has an extensive collection of innovative designs and eco-led products plus street art, homewares and jewelry. The brand’s slogan is “design inspired by the elegance of awareness.”

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