Event Coverage 5 minutesRegister for Free Access2019 Adobe Analyst Meeting: Driving Growth from Creativity, Digital Documents and Customer Experience Management Coresight Research November 6, 2019 What's InsideAdobe held its annual financial-analyst meeting in conjunction with its annual MAX conference and laid out plans to expand its total addressable market (TAM) to $128 billion in 2022, up from the $108 billion market estimated last year. Adobe expects category creation and expansion, customer expansion and technology to drive this growth. The company expects growth to come from its Experience Cloud, which offers tools that enable e-commerce, including analytics, customer data analysis, experience management, managing transactions and managing and automating advertising campaigns. Adobe expects Experience Cloud growth from higher demand for data and insights, content and personalization, commerce, customer journey management and advertising Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 10: Inflation, Tariffs and Consumer Sentiment4Q24 Earnings Season Wrap-Up: Widespread Positive Sales Growth Recorded This QuarterUS Tariffs on Canada and Mexico: What US Consumers ThinkFinancial Sentiment Falls to 14-Month Low Ahead of Reciprocal Tariffs, But Policy Measures Aim to Stabilize Economy: China Consumer Survey Insights
