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2019 Adobe Analyst Meeting: Driving Growth from Creativity, Digital Documents and Customer Experience Management

What's Inside

Adobe held its annual financial-analyst meeting in conjunction with its annual MAX conference and laid out plans to expand its total addressable market (TAM) to $128 billion in 2022, up from the $108 billion market estimated last year.

  • Adobe expects category creation and expansion, customer expansion and technology to drive this growth.
  • The company expects growth to come from its Experience Cloud, which offers tools that enable e-commerce, including analytics, customer data analysis, experience management, managing transactions and managing and automating advertising campaigns.
  • Adobe expects Experience Cloud growth from higher demand for data and insights, content and personalization, commerce, customer journey management and advertising

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