Event Presentation Premium

2015 Back-to-School Outlook

Executive Summary

Overview – Too Much Stuff and No Excitement
  • Consumer purchase mentality—What do we need now? A Just in Time Shopper
    Macy’s reacts to this shopping behavior by rolling out same-day delivery to additional stores
  • Look for traditional shopping seasons to continue to blur
    Black Friday style sales in July
  • Harder for retailers to post sales and earnings gains.
    Continued IT investments—Mobile, Click & Collect, Personalization, Omnichannel—all mandatory to maintain share
    Most categories hovering in deflationary territory
You are currently viewing a preview of this report.

Please select an access option to view the full report. Hide Options -

Get unlimited access to all our research with one of our subscription plans.

View Subscription Plans
or

Contact us to purchase this report.

Contact us