What's Inside

Shifting consumer preferences and disruption in the US consumer packaged goods (CPG) industry are prompting brands and retailers to adapt across a number of themes, which include:

• Health and wellness
• Male grooming
• E-commerce
• Digitalization

We identify and explore 10 top trends for the US CPG industry, with highlights including rising consumer interest in CBD, the disruptive impact of Amazon and an increasing emphasis on sustainability.