10 Trends in the US CPG Market

What's Inside

US consumer packaged goods (CPG) companies, such as Clorox and Unilever, are increasingly looking for ways to cater to evolving, post-pandemic consumer needs. In this report, we look at 10 trends impacting the US CPG market and discuss how companies targeting the market can capitalize on the changes we expect to see in 2022 and beyond.

Our 10 covered trends include both multiyear trends—such as heightened demand for both sustainable and health and wellness products—and new trends such as increased brand collaborations and innovation, as well as expanded private label offerings.

For more on the US CPG market, read our Retail Innovators report on CPG sustainability or dive into our US CPG Sales Tracker series.

Contents (Click to navigate)

Introduction

10 Trends in US CPG: Coresight Research Analysis

1. Focus on Sustainability
2. Health-Focused Startup Acquisitions
3. Private Labels’ Increased Market Share
4. Improved E-Commerce Presence Through DNVBs
5. Increased Social Media Leveraging by Smaller CPG Brands
6. Increased Multi-Channel Marketing by Traditional Players
7. Personalized Experiences To Win Consumers
8. Visible, Agile Supply Chains
9. Product Collaborations
10. Increased Innovation

What We Think