On January 14, 2021, Coresight Research participated in the “Retail’s Big Show” webinar series at NRF 2021 to introduce our retail trend predictions for China’s e-commerce market in 2021. We expect 2021 to be a year full of innovation in China’s e-commerce market, with the Covid-19 pandemic having significantly altered the nature of how consumers engage with brands and make purchases.

In this presentation, we present the 10 key trends and discuss how brands and retailers that are targeting the China market could capitalize on the changes we expect to see over the course of the year. These trends cover livestreaming, shopping festivals, group buying, New Retail and more.

Click here to read the associated report, which explores each China e-commerce trend in more detail.