Transforming Beauty Retail: AI Across the Value Chain, from Innovation to Personalization

AI (artificial intelligence) is transforming the beauty industry, reshaping product innovation, manufacturing, marketing strategies and loyalty building. We delineate the “B.E.A.U.T.Y.” of AI’s value and use cases in the beauty market, from building new products to providing better consumer experiences. Discover the technology’s key benefits, spanning personalization, cost efficiency and sustainability.