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Deep Dive: Global Male Grooming Market

The global market for male grooming products is booming. It is projected to reach US$60.7 billion by 2020, according to Euromonitor. Valued at US$17.5 billion in 2015, male toiletries—which includes men’s bath and shower, deodorant, skin and hair care products—is expected to outpace that of shaving products and fragrances.

US Retail Revolution

Global Retail Trends
1. Democratization of Luxury
2. Amazon’s Impact on Apparel
3. Home and Big-Ticket Purchases Increasing
4. Beauty Spending Driven by the Selfie Culture
5. Brands Developing an Emotional Connection & More….