Showing 2,443 posts

Livestreaming Latest, July 2021: Rakuten Launches Weekly Livestreams in France; L’Oréal Canada Embraces Multichannel Streaming

Our Livestreaming Latest series provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. We present recent market developments and discuss three notable trends in the livestreaming space, including multichannel streaming, a new emphasis on educational, informative content and moves toward regular broadcast schedules. We also offer examples of recent livestreaming events from retail companies globally.

Read More

Wholesale vs. DTC: Strategies for Brands and Retailers

Selling directly to consumers is becoming an increasingly important channel for both new and existing brands. In this report, we compare the wholesale and direct-to-consumer (DTC) sales channels and cover a landscape of brands that are pivoting toward a DTC approach. We also present a playbook for brands and retailers to improve their wholesale and DTC strategies, including alternative wholesale approaches.

Read More