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Understanding WeChat, China’s Super App: Part 2 — How WeChat Mini Programs Spell Opportunity for Brands and Retailers

WeChat dominates the social media scene in China — so much so that even large companies are leveraging its reach over using their own apps, and even buying add space in WeChat games. To tap into this opportunity, WeChat has been developing “mini programs” that operate within WeChat but function as a separate company app would, allowing users to order, pay for, pick up or have goods delivered. What’s the opportunity?

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WEINSWIG’S WEEKLY JANUARY 11, 2019

Retailers in the U.S. may have enjoyed a bumper holiday season, but their counterparts elsewhere in the world have been experiencing greater uncertainty. In China, the pace of economic growth has slowed, while in Germany, shoppers have shown renewed caution. Meanwhile, in the U.K., details on Brexit remain unclear, even though the exit date is now less than three months away – raising the real possibility of a deal-less Brexit. Across the U.S., Europe and Asia, macroeconomic and political uncertainty threatens to persist for at least the first few months of 2019. In this week’s note, we look at four inflection points we expect could significantly impact the economy and consumer sentiment in various countries.

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The 4th New Economy Think Tank Summit: Three Things You Need to Know

The Coresight Research team was in the room when some of China’s most innovative, tech-focused retailers came together for the fourth New Economy Think Tank Summit by AliResearch, the research arm of Alibaba. The Speakers included Min Wanli, Chief Machine Intelligent Scientist, Alibaba; Chen Weiru, Executive Director of Alibaba Industrial Internet Center; Liu Song, Vice President, Alibaba Group; Gao Hongbing, Vice President, Alibaba Group, Director of AliResearch; Steven Zhang, Vice President of Alibaba DingTalk; Ma Mingjie, Director General of Research Department of Innovation, The State Council Development Research Center;  and, Michael Irwin Jordan, Professor at the University of California, Berkeley and Chair of Ant Financial Scientific Advisory Board.

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