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Are NFTs a Game Changer in Retail Supply Chains?

Although the metaverse is expanding exponentially, with non-fungible tokens (NFTs) and blockchain technology making further inroads into retail, the application NFT technology within retail supply chains is still nascent. We discuss how NFTs can improve supply chain traceability, enhance authentication and boost security.

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Retail-Tech Landscape: Customer Loyalty Programs

Customer loyalty programs are an effective way for brands and retailers to increase customer lifetime value and thus enhance the top line and achieve sustainable growth. We present selected startups globally offering innovative solutions for brands’ and retailers’ customer loyalty programs.

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Livestreaming Latest, May 2022: TikTok, Media Companies and Leading Retailers Drive the Global Expansion of Live Shopping

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the increasing popularity of TikTok live shopping, partnerships with media companies, and livestreaming campaigns by leading retailers. We also offer examples of recent livestreaming events from retail companies globally.

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