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The Disruptors – The New Connected World

Machine Learning and Artificial Intelligence (AI)
• Machine learning finding its way through startups into applications like
marketing, security, and operations
• Deep learning includes computer vision, speech recognition, natural
language processing, and bioinformatics
• Companies today are using neural networks to
identify objects for use
in driverless cars

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Consumer Indicators Chartbook

For 2014 total housing starts reached 1.05 million,
significantly below the 1.5 million average of the
past 50 years
• Multi-family down 1% but sector strong on rising
rental demand
• The National Association of Realtors forecast is for
single-family housing starts to rise by 25% to 30% t
in 2015 as construction loans become more
accessible. Multi-family housing starts will rise by
additional 15% given the very low apartment
vacancy rates. That translates into a good
recovery year for homebuilders in 2015

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US Holiday 2014 Recap

Consumer & Retailer Behavior
• Driven by early and heavy promotional activity,
some piggybacking on Back-To-School sales and
continuing post-Christmas
• Extended store hours and Click & Collect were popular
promotional strategies employed by retailers in the final
days leading up to Christmas
• Consumer shopping behavior has evolved to reflect the
savvy shopping habits of a value-driven mindset
• The winners are retailers who respond to the consumers’
bottom line, offering continued discounts, price
comparison and coupons

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New and Emerging Technologies Retailers Will Use to Market Their Brands and Products

Retailers
– Walmart: Biggest day of online orders on Cyber Monday;
500 new promotions a day through Friday
– Target: 100,000 items on sale all week
– Amazon: Cyber Monday spreading out to Cyber Week
• Cyber Monday
– e-commerce sales +15.6% YoY (Channel Advisor)
– Online sales +8.5% YoY (IBM)
– Average order value
$124.21, down 3.5% YoY
– Mobile sales +27.6% YoY (IBM)
– Mobile sales = 22 % of total Cyber Monday online sales, +27.6 % YoY

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University of Florida Retailer Seminar

•Retailers want a “single customer interaction platform” but have almost no idea how to get there
• Creating a single brand identity across channels is the most important goals for retailers
• Retailers should designate a single owner of the customer experience journey

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