InfographicThree Data Points We’re Watching This Week, Week 14: What US Consumers Think About Tariffs John Mercer, Head of Global Research and Managing Director of Data-Driven Research April 4, 2025 Reasons to ReadOur Three Data Points We’re Watching This Week series spotlights key data points from this week’s research. Discover key data points we are watching in week 14 of 2025. This week, which saw the US announce reciprocal tariffs, we spotlight proprietary survey findings on what US consumers think about tariffs, including their greatest concerns and perceptions of benefits. Look out for the full research report behind these data points, publishing soon. Other relevant research: Adapting to Tariff Pressures: Strategies for Retail Success Inflation Up, Sentiment Down: Alarm Bells for the US Consumer Economy? All graphics in the Three Data Points series This document was generated for Other research you may be interested in: Analyst Corner: Three Consumer-Focused Predictions for US Retail for the Second Half of 2025, with Anand KumarAWS Re:Invent 2025: Five Insights from a Flood of Agentic AI Announcements by AmazonConsumer Sentiment Unpacked—Higher-Income, Younger Consumers Are Most Optimistic: US Consumer Survey Insights ExtraFinancial Sentiment Turns Negative: Weekly US Consumer Sentiment, Week 11, 2025—Infographic
