What's Inside

We present key insights ahead of Flipkart’s Big Billion Days (BBD) 2023, which will take place during October 8–15. We discuss consumer sentiment for the festive season, categories that consumers are likely to buy during the event and key initiatives from Flipkart to offer a seamless shopping experience and drive sales.

Companies mentioned in this report include: Amazon, Cleartrip, Flipkart, Mahindra Logistics, Mi, Myntra, Samsung, Xiaomi

Other relevant research:

• Big Billion Days 2022 Preview: Flipkart Focuses on Technology and Customer Service
• Look out for our wrap-up of BBD 2023 after the event.
• Market Outlook: India E-Commerce—Online Adoption Expands to the Hinterlands
• Amazon Prime Day India 2023: Wrap-Up—Discounts Drive Prime Members To Splurge
• India’s Post-Pandemic Retail Revival: Five Key Trends Signaling the Brick-and-Mortar Comeback
• India Retail Insights: Key Takeaways for Retail from Union Budget 2023