Consumer Tech Briefing: Technology To Reduce Returns, Enhance Product Listings and Boost Brand Engagement

What's Inside

Our Consumer Tech Briefing series discusses recent developments in the world of technology.

This month, highlights include the introduction of a new size-and-fit feature on Very.co.uk to reduce product returns; Mastercard’s partnership with designer Diane von Furstenberg to provide an immersive shopping journey in the DVF flagship store; and Burberry’s use of augmented reality to enhance consumer engagement through their smartphone.

Read more about how retailers are driving customer engagement through AR technology in the previous Consumer Tech Briefing report.