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Digital Product Creation in Retail: Understanding the Path Forward

What's Inside

The way of doing business in retail is changing rapidly, with digital product creation (DPC)—designing and verifying products in virtual and collaborative environments—becoming a more widely accepted and used practice than ever before. 

In this report, we explore and analyze findings from a recent Coresight Research survey of retail industry decision-makers, including:

  • Current and future DPC maturity levels
  • Current and future DPC investment levels
  • Use and utility of different technologies
  • Use and utility of external and internal resources
  • Barriers to DPC implementation

Coresight Research produced this report in collaboration with Kalypso, an IT management consulting company.

Click here to read more Innovator Research from Coresight Research.

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