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Digital Product Creation in Retail: Understanding the Path Forward

Coresight Research

What's Inside

The way of doing business in retail is changing rapidly, with digital product creation (DPC)—designing and verifying products in virtual and collaborative environments—becoming a more widely accepted and used practice than ever before. 

In this report, we explore and analyze findings from a recent Coresight Research survey of retail industry decision-makers, including:

  • Current and future DPC maturity levels
  • Current and future DPC investment levels
  • Use and utility of different technologies
  • Use and utility of external and internal resources
  • Barriers to DPC implementation

Coresight Research produced this report in collaboration with Kalypso, an IT management consulting company.

Click here to read more Innovator Research from Coresight Research.

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