Direct-to-Consumer marketing (DTC) enables sellers to skip physical stores and communicate directly with consumers. They can benefit from knowing their customers in the Greater Bay Area (GBA) better and hence offer a higher level of customization in their range of goods and services.

A DTC approach will shorten the manufacturing supply chain, bringing products and services closer to customers, resulting in lowered costs for production, inventory and marketing. It can help HK SMEs explore the great potential of the mainland domestic market.

Through emerging marketing channels such as social media, producers can reach consumers directly, using the data they gain to accurately target market segments and improve overall customer experience.

In this session, you would learn from the experts on how DTC helps to better understand the preferences of your customers in the GBA and how you could improve or develop new products and services for the mainland domestic market based on customers’ feedback.


Albert Chan

Head of Hong Kong

Coresight Research

Surrey Pow

Deputy General Manager, Administration (China)

Chow Tai Fook Jewellery Group