About

The beauty industry has one of the highest levels of personal involvement, as the buyer puts a lot of time and effort into research and evaluation before making their final purchase decision. Learn how to create digital D2C retail environments that offer the enjoyment of one-on-one interactions combined with the convenience of digital try-before-you-buy solutions.

What you will learn:

√ A look at innovative new E-Commerce Solutions to drive business

√ The impactful results of beauty tech solutions like increased customer satisfaction, longer sessions, decreased return rates, and more.

√ The turnkey platform integrations available for YouTube, Snap, Facebook

√ Tmall Global platform focusing on helping beauty brands sell to China via cross-border and focusing on building content with KOL live-streaming for customer acquisition and retention

Moderator

Wayne Liu – General Manager & SVP, Perfect Corp.

Panelists

• Deborah Weinswig – CEO & Founder, Coresight Research
• Jackie Lee – Head of Beauty & Personal Care, North America, Tmall Global & Koala, Alibaba Group