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VERSION:2.0
PRODID:-//CoreSight//Events//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
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UID:69f685950e74e@coresight.com
DTSTAMP:20260502T231533Z
DTSTART:20210414T130000Z
DTEND:20210414T134500Z
SUMMARY:The E-Commerce X-Factor: Mastering a Powerful Digital D2C Strategy
DESCRIPTION:The beauty industry has one of the highest levels of personal involvement, as the buyer puts a lot of time and effort into research and evaluation before making their final purchase decision. Learn how to create digital D2C retail environments that offer the enjoyment of one-on-one interactions combined with the convenience of digital try-before-you-buy solutions.\n\n\n\nWhat you will learn:\n\n\n\n√ A look at innovative new E-Commerce Solutions to drive business\n\n\n\n√ The impactful results of beauty tech solutions like increased customer satisfaction, longer sessions, decreased return rates, and more.\n\n\n\n√ The turnkey platform integrations available for YouTube, Snap, Facebook\n\n\n\n√ Tmall Global platform focusing on helping beauty brands sell to China via cross-border and focusing on building content with KOL live-streaming for customer acquisition and retention\n\nModerator\n\nWayne Liu - General Manager &amp; SVP, Perfect Corp.\n\n\n\nPanelists\n\n\n\n 	Deborah Weinswig - CEO &amp; Founder, Coresight Research\n\n 	Jackie Lee - Head of Beauty &amp; Personal Care, North America, Tmall Global &amp; Koala, Alibaba Group\n\n
LOCATION:
URL:https://coresight.com/events/the-e-commerce-x-factor-mastering-a-powerful-digital-d2c-strategy/
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