The global retail media market is expected to be worth $75.1 billion in 2022 up 80.1% from 2021, mainly driven by significant growth in the overall e-commerce market. With tightening consumer privacy standards, phasing out of third-party cookies retail media presents a new revenue opportunity for the industry.
On Thursday, March 17, Deborah Weinswig, CEO & Founder of Coresight Research is joined by Michelle Bacharach, CEO of FindMine to discuss why retail media networks aren’t just for the giants like Amazon anymore. Join us as they debunk myths surrounding the space and explore how retailers of all sizes can use their first-party data to drive sales and bring in ad spend from their brand partners.
Myth 1: Monetization is the only thing that matters
Myth 2: Retail media looks like standard advertising
Myth 3: My brand will get degraded
Myth 4: Retail media is complex and should be done in-house
Myth 5: Retailers do not need personalization and targeting capabilities
To tune in, click here, on March 17 at 11 AM ET!
