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The lingering pandemic in Asia—and especially the recent lockdowns in China—have changed shopping behaviors in the short and longer term. Our afternoon executive leaders keynote panel explores how innovations and macro-level trends from Asia help brands sell more effectively inside China, India and Japan and other key international markets, including the US.
Deborah Weinswig opens the session by sharing compelling insights from a new study at Coresight Research that explores what’s hype and what’s not from China. We’ll discuss innovation with legs—especially live shopping and steaming commerce—and what trends don’t necessarily “translate” to other international markets.
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