Balancing Trust, Data Collection and Privacy
It has never been more important for retailers and brands to adapt quickly to the changing preferences and behaviors of consumers, who now shop across a variety of platforms, devices and geographies. Customers are increasingly seeking tailored experiences and expect value back for sharing their data with brands and retailers.
In this webinar, we will discuss the differences in perceptions between consumers and brands/retailers on retail personalization and data privacy. We analyze the findings of three Coresight Research surveys—two sent to consumers, and one to brands and retailers, in the US and the UK.
This event is sponsored by cross-channel marketing automation solution provider Sailthru, which helps marketers build relationships with their customers through one-to-one personalization via email communication and desktop and mobile platforms.
4 important take aways you’ll understand after this webinar:
Watch the recording here
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