How US Consumers Are Shopping for Groceries: Revealing Opportunities in Promotions and Private Label

Published – May 2024

Consumer packaged goods (CPG) brands and grocery retailers are currently operating in a volatile environment, one that presents unique challenges and numerous opportunities. To succeed in this unpredictable environment, brands and retailers must observe and analyze both the broad trends and subtle shifts in consumer behavior to uncover valuable insights that can help them make more informed decisions. We discuss key ongoing consumer shopping trends in the US grocery landscape, using proprietary Coresight Research consumer survey data, as well as data from Circana and Placer.ai. We also examine store traffic, dwell time, sales and price-per-unit data, as well as trends in the private-label space.

Data in this research report include:

• Proprietary survey data on how consumers are changing their grocery shopping habits in response to inflation
• Year-over-year changes in weekly grocery store visits and average dwell time
• Year-over-year growth in dollar and unit sales for the food and nonfood categories
• Year-over-year changes in the price-per-unit of CPG products

Introduction

How US Consumers Are Shopping For Groceries: Coresight Research Analysis

1. Grocery Store Traffic Versus Dwell Time
2. In-Store Sales of Food and Nonfood Products
3. Average Price-Per-Unit of CPG Products
4. Name Brands Versus Private Labels

What We Think

• Implications from This Report
• Implications for Technology Vendors
• Impacts from AI

Notes and Methodology

8-page PDF report

Albertsons, Aldi, Costco Wholesale, Grocery Outlet, The Kroger, Sprouts Farmers Market, Target

1. US: Weekly Grocery Store Visits and Average Dwell Time (YoY % Change)
2. Food and Nonfood Categories: In-Store Dollar and Unit Sales Growth (YoY % Change)
3. Food and Nonfood Categories: In-Store Price-Per-Unit of CPG Products (YoY % Change)
4. Respondents Who Have Observed Inflation: How They Have Changed, or Expect To Change, Their Grocery Shopping Habits (% of Respondents)
5. US: Aldi, Grocery Outlet and Total US Grocery Store Visits (YoY % Change)
6. Private-Label and Name-Brand Goods: Dollar and Unit Sales (YoY % Change)
7. US Food and Beverage Sales: Name-Brand and Private-Label Shares (% of Total Sales)
8. Areas That Global Retailers Will Focus The Most For Delivering Value to Shoppers/Buyers Over The Next Six Months