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CEW’s State of the Industry: Coresight Research Presents the Livestreaming Playbook for Beauty

Deborah Weinswig, CEO and Founder of Coresight Research, presented the Livestreaming Playbook for Beauty at the Cosmetic Executive Women (CEW)’s State of the Industry event on May 13, 2021. We present key insights from Weinswig’s presentation, covering an overview of livestreaming e-commerce in China and the US and selected recommendations for US beauty brands and retailers to excel in this innovative sales channel.

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Livestreaming Latest, May 2021: Personalization and Community Building Emerge as Key Trends

Our new Livestreaming Latest series provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. We present recent market developments and discuss three notable trends in the livestreaming space, covering personalization and community building. We also offer examples of recent livestreaming events from retail companies globally.

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Innovator Trends That Are Reshaping the Retail Industry

The global Covid-19 pandemic has changed the way consumers shop and accelerated the adoption of various advanced technologies. We outline our expectations for the top innovator trends that are impacting the retail industry, covering contact-light shopping, personalized experiences, livestream e-commerce, last-mile delivery, micro-fulfillment centers and more.

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Six Months to Singles’ Day: Set 11.11 on Your Retail Calendar

Singles’ Day is the world’s largest online shopping event in terms of GMV, with Chinese e-commerce giants Alibaba and JD.com being the two major players. With six months to go until this year’s event, we discuss the reasons why brands and retailers should set Singles’ Day 2021 in their retail calendar—covering the recent performance of the annual shopping festival, examples of success by international brands, and the actions that brands and retailers can take now to plan for the event.

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Cybersecurity and Retail: Hackers Have Shifted Their Attacks from Consumers to the Technology Providers

Retailers are a particularly attractive target for hackers as they possess customer and payment data, and point-of-sale terminals represent another connected device that can be attacked. Hackers are now attacking data stored in the cloud as well as providers of Internet and cybersecurity tools. We discuss cybersecurity as it affects retail, including an overview of this space, selected technology providers and recent developments. We explore types of cyberattacks and the measures that all types of enterprises, including retailers, can take to defend themselves.

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Research Preview: Playbook—Inclusivity in Retail

Inclusivity, providing equal access for people who might otherwise be excluded or marginalized, touches every part of an organization and is guided by the organization’s strategic goals and mission. This Research Preview offers an early look at our research on inclusivity in retail, from our forthcoming Playbook. We present selected insights from our key strategies for organizations to align inclusivity across operations, products and marketing.

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