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Insights from China: How Brands Can Leverage Chinese Quora-Like Platform Zhihu

China’s Zhihu is a Quora-like online forum that has grown to attract 220 million users, most of whom are well educated, have higher-than-average incomes and live mostly in tier-1 and tier-2 cities. The social platform offers opportunities for brands to interact with consumers and build brand awareness: Companies such as Amazon have started to utilize Zhihu’s enhanced features, which include livestreaming.

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Coronavirus Briefing: China’s PMI Slumps as Disruption Continues in Supply Chain; International Demand Could Be the Next Challenge

The effects of the coronavirus outbreak on retail are being felt across the globe. With supply-chain disruption continuing, China’s PMI has slumped, with factory activity falling to an all-time low in February 2020. We consider the impact of the virus to China’s exports market going into the second quarter of the year.

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Retail Innovators: Home-Furnishing Retailers

The Coresight Research Retail Innovators series examines how key players and startups are disrupting different retail sectors. In this report, we focus on three innovators in the home-furnishing market: DTC brand Burrow, furniture rental startup Fernish and design platform Modsy. We discuss these relatively new industry players in the context of changing consumer preferences in the furniture sector, including increasing demand for convenience and a heightened emphasis on sustainability.

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