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US Consumer Tracker: Further Steps Taken Toward Resuming Social Activities (Full Report)

Our latest survey report provides a detailed update on US consumers’ behaviors, concerns and expectations, with a focus on the implications for retail. We present findings on where, how and how much consumers are shopping, as well as consumer avoidance of public places and what activities they have done in the past two weeks. Our consumer survey was undertaken on May 10.

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Head-to-Head in Beauty: Sephora vs. Ulta

As part of Coresight Research’s Head-to-Head series, we compare Sephora and Ulta, the leading beauty retailers in the US. In this report, we provide insights into the two companies’ sales performance and e-commerce penetration rates as well as their evolving store portfolios, merchandise offerings, and diversity and inclusion initiatives.

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Livestreaming Latest, May 2021: Personalization and Community Building Emerge as Key Trends

Our new Livestreaming Latest series provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. We present recent market developments and discuss three notable trends in the livestreaming space, covering personalization and community building. We also offer examples of recent livestreaming events from retail companies globally.

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China Retail Insights: The Rise of Virtual Influencers as an Innovative Marketing Tool

Virtual influencers are a growing phenomenon in China. We explore the evolution of the concept, the different types of virtual influencers, and how brands and retailers can use these digital characters to increase engagement with young consumers in China—including through livestreaming. We present notable examples in the market and consider the benefits and drawbacks of virtual influencers.

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Innovator Trends That Are Reshaping the Retail Industry

The global Covid-19 pandemic has changed the way consumers shop and accelerated the adoption of various advanced technologies. We outline our expectations for the top innovator trends that are impacting the retail industry, covering contact-light shopping, personalized experiences, livestream e-commerce, last-mile delivery, micro-fulfillment centers and more.

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