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New and Emerging Technologies Retailers Will Use to Market Their Brands and Products

Retailers – Walmart: Biggest day of online orders on Cyber Monday; 500 new promotions a day through Friday – Target: 100,000 items on sale all week – Amazon: Cyber Monday spreading out to Cyber Week • Cyber Monday – e-commerce sales +15.6% YoY (Channel Advisor) – Online sales +8.5% YoY (IBM) – Average order value $124.21, down 3.5% YoY – Mobile sales +27.6% YoY (IBM) – Mobile sales = 22 % of total Cyber Monday online sales, +27.6 % YoY

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