Showing 464 posts

Headless Commerce: Part 3—Optimizing E-Commerce Infrastructure

Mid-size retailers increasingly need to integrate external resources in order to lower operational costs for their software-as-a-service technology, infrastructure and teams. Leveraging proprietary US survey data, we discuss external versus internal capabilities for e-commerce functions, considering challenges and desirable features in e-commerce infrastructure. This free report is sponsored by Nogin.

Read More

Retail Personalization in 2022: Balancing Trust, Data Collection and Privacy

Brands and retailers must recognize value exchange as a key component when they deliver personalized marketing efforts to consumers. We discuss the difference in perceptions between consumers and retailers on retail personalization and data privacy, based on proprietary survey findings. We also look at areas such as loyalty programs and consumers’ willingness to share their personal data. This free report is sponsored by Sailthru.

Read More