Product TypeInsight Report June 12, 2020 premium Five Months to Singles’ Day: A Tactical Guide for How To Prepare for the Shopping Festival This Year With five months to go until Singles’ Day 2020, we provide a six-step reference guide for brands and retailers to use in preparing for the shopping festival against the backdrop of the coronavirus crisis.Read More
Product TypeInsight Report April 30, 2020 premium Brand Mashups: Limited-Edition Products a Lever To Support Consumer Demand in Tough Times Brand mashups effectively leverage the unique strengths of each brand to drive shopper excitement. We present examples of recent mashups—some of which are unlikely partnerships—that are generating consumer interest during the coronavirus crisis.Read More
Product TypeEvent Coverage December 7, 2019 premium China International Fashion Retail Industry Summit: Key Insights China International Fashion Retail Industry Summit sheds light on the future of retail as China continues its decades-long shift away from centrally planned command-economy to consumer-driven.Read More
Product TypeInsight Report October 8, 2019 premium Key Festivals and Holidays for Promotional Campaigns in China in 2020: Calendar China sees a number of festivals and holidays that retailers and brands can tap with marketing and promotional campaignsRead More
Product TypeEvent Coverage September 16, 2019 premium Highlights from the Taobao Maker Festival 2019 The Coresight Research team attended the Taobao Maker Festival 2019 in Hangzhou, China, on September 12. Alibaba’s Taobao Maker Festival, first launched in 2016, celebrates the “maker spirit” of Chinese merchants and designers, and how that spirit is resonating among China’s young generation (millennials and Gen Zers). Read More
Product TypeInsight Report August 6, 2019 premium US-China Trade Issues: US Applies Tariffs to All Imports from China Fast retail is Coresight Research’s term for a new approach to retail featuring shorter leases, more shared spaces and more short-term stores. In this report, we profile the prevailing major fast retail formats in the US, ranging from pop-ups to marketplaces.Read More
Product TypeDeep Dive April 22, 2019 premium Success in China E-Commerce: Your Tmall 101 Alibaba’s Tmall accounted for 60% of gross merchandise volume (GMV) in the online retail business-to-consumer (B2C) market in China in the third quarter of 2018, according to China Internet Watch and Analysis.Read More
Product TypeDeep Dive March 5, 2019 premium A Guide to Entering China for Foreign Brands and Retailers, Part 3: Breaking into the China Market — Optimizing Marketing and Promotional Strategies for Singles’ Day In this is the third report in our series A Guide to Entering China for Foreign Brands and Retailers, we focus on how foreign brands can use Singles’ Day as a springboard to enter China, leveraging our proprietary data on brands’ sales performance on Singles’ Day 2018 on Tmall.Read More
Product TypeInsight Report November 14, 2018 premium A Guide to Entering China for Foreign Brands and Retailers, Part 2: Chinese E-Commerce Calendar for 2019 – International Brands that Understand and Respect Chinese Culture Are Poised to Win China celebrates many holidays and shopping festivals that foreign brands and retailers should pay attention to, ranging from traditional cultural celebrations to holidays adopted from Western culture to special events recently created by retailers and e-commerce platforms.Read More
Product TypeInsight Report November 14, 2018 premium Key Festivals and Holidays for Promotional Campaigns in China in 2019 China’s retail industry is booming and in addition to Single’s Day, there are many opportunities for international brands and retailers to tap into the world’s largest e-commerce market. Use our 2019 calendar to adapt your sales strategies for the China market.Read More
Product TypeDeep Dive September 26, 2018 premium Chinese Outbound Tourists Survey 2018: Urban Millennials Lead the Charge to More Independent, Adventurous Travel This report details the results of our fourth annual proprietary survey of Chinese overseas tourists’ travel and spending behaviors and preferences, undertaken in partnership with China Luxury Advisors.Read More
Product TypeDeep Dive September 24, 2018 premium A Guide to Entering China for Foreign Brands and Retailers, Part 1: Using the “Bonded + Retail Store” Model to Establish a Physical Presence in the Chinese Market This is the first report in our series A Guide to Entering China for Foreign Brands and Retailers. Here, we focus on a new way for foreign companies to enter China, the “Bonded + Retail Store” model.Read More
Product TypeDeep Dive September 17, 2018 premium Deep Dive: Profiling Ten of the World’s Biggest E-Commerce Marketplaces, from Alibaba to Zalando In this report, we profile ten of the world’s biggest e-commerce marketplaces and look at the global prospects for e-commerce growth.Read More
Product TypeDeep Dive June 20, 2018 premium Chinese Demand for Cross-Border E-Commerce Booms but Looming Tax Reforms are a Cloud on the Horizon Chinese shoppers’ appetite for imported products continues to grow apace. We review the current state of the cross-border e-commerce market, note the factors supporting demand and look at forthcoming tax changes that will impact cross-border sales.Read More
Product TypeDeep Dive August 10, 2017 premium Deep Dive: Chinese Outbound Tourists – More Diverse, More Sophisticated Chinese outbound tourists have evolved into experienced and sophisticated travelers - some 67% of surveyed tourists have traveled more than once in the past 12 months, visiting an average of 2.3 destinations. Apart from shopping, they crave lifestyle and experiences when they travel abroad.Read More
