Advisory | Coresight Research

A Guide to Entering China for Foreign Brands and Retailers, Part 3: Breaking into the China Market — Optimizing Marketing and Promotional Strategies for Singles’ Day

Coresight March 5, 2019

In this is the third report in our series A Guide to Entering China for Foreign Brands and Retailers, we focus on how foreign brands can use Singles’ Day as a springboard to enter China, leveraging our proprietary data on brands’ sales performance on Singles’ Day 2018 on Tmall.

Insight Reports

A Guide to Entering China for Foreign Brands and Retailers, Part 2: Chinese E-Commerce Calendar for 2019 – International Brands that Understand and Respect Chinese Culture Are Poised to Win

Coresight November 14, 2018

China celebrates many holidays and shopping festivals that foreign brands and retailers should pay attention to, ranging from traditional cultural celebrations to holidays adopted from Western culture to special events recently created by retailers and e-commerce platforms.

Insight Reports

Key Festivals and Holidays for Promotional Campaigns in China in 2019

Coresight November 14, 2018

China’s retail industry is booming and in addition to Single’s Day, there are many opportunities for international brands and retailers to tap into the world’s largest e-commerce market. Use our 2019 calendar to adapt your sales strategies for the China market.

Deep Dives

Chinese Outbound Tourists Survey 2018: Urban Millennials Lead the Charge to More Independent, Adventurous Travel

Coresight September 26, 2018

This report details the results of our fourth annual proprietary survey of Chinese overseas tourists’ travel and spending behaviors and preferences, undertaken in partnership with China Luxury Advisors.

Deep Dives

A Guide to Entering China for Foreign Brands and Retailers, Part 1: Using the “Bonded + Retail Store” Model to Establish a Physical Presence in the Chinese Market

Coresight September 24, 2018

This is the first report in our series A Guide to Entering China for Foreign Brands and Retailers. Here, we focus on a new way for foreign companies to enter China, the “Bonded + Retail Store” model.

Deep Dives

Deep Dive: Profiling Ten of the World’s Biggest E-Commerce Marketplaces, from Alibaba to Zalando

Coresight September 17, 2018

In this report, we profile ten of the world’s biggest e-commerce marketplaces and look at the global prospects for e-commerce growth.

Deep Dives

Chinese Demand for Cross-Border E-Commerce Booms but Looming Tax Reforms are a Cloud on the Horizon

Coresight June 20, 2018

Chinese shoppers’ appetite for imported products continues to grow apace. We review the current state of the cross-border e-commerce market, note the factors supporting demand and look at forthcoming tax changes that will impact cross-border sales.

Deep Dives

Deep Dive: Chinese Outbound Tourists – More Diverse, More Sophisticated

Coresight August 10, 2017

Chinese outbound tourists have evolved into experienced and sophisticated travelers - some 67% of surveyed tourists have traveled more than once in the past 12 months, visiting an average of 2.3 destinations. Apart from shopping, they crave lifestyle and experiences when they travel abroad.

Deep Dives

2017 Spring Festival Preview Part 2: Chinese Expected to Spend Big on Outbound Travel and Entertainment

Coresight January 27, 2017

In Part 2 of our 2017 Spring Festival Report, we focus on two main themes: 1) the continued rise in Chinese outbound travel; and 2) the growing preference for spending on experiences and entertainment.

Insight Reports

INNOVATIVE MARKETING IN CHINA: DIOR LAUNCHES HANDBAG ON WECHAT

Coresight August 12, 2016

Dior (EPA: CDI) opened an online boutique shop on WeChat and rolled out a new, limited-edition Lady Dior small handbag on the platform on August 1.

Event Presentations

Doing Business in China

Coresight August 26, 2015

$1.63 billion in sales are made in the first 38 minutes • 42.6% of sales are made via mobile devices • The first domestic order is delivered in 15 minutes • The first cross-border order is delivered in 2 hours • In 2014, Alibaba offered an 11.11 shopping festival to global shoppers

A Guide to Entering China for Foreign Brands and Retailers, Part 3: Breaking into the China Market — Optimizing Marketing and Promotional Strategies for Singles’ Day

A Guide to Entering China for Foreign Brands and Retailers, Part 2: Chinese E-Commerce Calendar for 2019 – International Brands that Understand and Respect Chinese Culture Are Poised to Win

Key Festivals and Holidays for Promotional Campaigns in China in 2019

Chinese Outbound Tourists Survey 2018: Urban Millennials Lead the Charge to More Independent, Adventurous Travel

A Guide to Entering China for Foreign Brands and Retailers, Part 1: Using the “Bonded + Retail Store” Model to Establish a Physical Presence in the Chinese Market

Deep Dive: Profiling Ten of the World’s Biggest E-Commerce Marketplaces, from Alibaba to Zalando

Chinese Demand for Cross-Border E-Commerce Booms but Looming Tax Reforms are a Cloud on the Horizon

Deep Dive: Chinese Outbound Tourists – More Diverse, More Sophisticated

2017 Spring Festival Preview Part 2: Chinese Expected to Spend Big on Outbound Travel and Entertainment

INNOVATIVE MARKETING IN CHINA: DIOR LAUNCHES HANDBAG ON WECHAT

Doing Business in China

20/20: A Forum for Change

Retail Leaders Circle