Product TypeInsight Report Key Festivals and Holidays for Promotional Campaigns in China in 2020 Author Coresight October 8, 2019 China sees a number of festivals and holidays that retailers and brands can tap with marketing and promotional campaigns
Product TypeEvent Coverage Highlights from the Taobao Maker Festival 2019 Author Coresight September 16, 2019 The Coresight Research team attended the Taobao Maker Festival 2019 in Hangzhou, China, on September 12. Alibaba’s Taobao Maker Festival, first launched in 2016, celebrates the “maker spirit” of Chinese merchants and designers, and how that spirit is resonating among China’s young generation (millennials and Gen Zers).
Product TypeInsight Report US-China Trade Issues: US Applies Tariffs to All Imports from China Author Coresight August 6, 2019 Fast retail is Coresight Research’s term for a new approach to retail featuring shorter leases, more shared spaces and more short-term stores. In this report, we profile the prevailing major fast retail formats in the US, ranging from pop-ups to marketplaces.
Product TypeDeep Dive Success in China E-Commerce: Your Tmall 101 Author Coresight April 22, 2019 Alibaba’s Tmall accounted for 60% of gross merchandise volume (GMV) in the online retail business-to-consumer (B2C) market in China in the third quarter of 2018, according to China Internet Watch and Analysis.
Product TypeDeep Dive A Guide to Entering China for Foreign Brands and Retailers, Part 3: Breaking into the China Market — Optimizing Marketing and Promotional Strategies for Singles’ Day Author Coresight March 5, 2019 In this is the third report in our series A Guide to Entering China for Foreign Brands and Retailers, we focus on how foreign brands can use Singles’ Day as a springboard to enter China, leveraging our proprietary data on brands’ sales performance on Singles’ Day 2018 on Tmall.
Product TypeInsight Report A Guide to Entering China for Foreign Brands and Retailers, Part 2: Chinese E-Commerce Calendar for 2019 – International Brands that Understand and Respect Chinese Culture Are Poised to Win Author Coresight November 14, 2018 China celebrates many holidays and shopping festivals that foreign brands and retailers should pay attention to, ranging from traditional cultural celebrations to holidays adopted from Western culture to special events recently created by retailers and e-commerce platforms.
Product TypeInsight Report Key Festivals and Holidays for Promotional Campaigns in China in 2019 Author Coresight November 14, 2018 China’s retail industry is booming and in addition to Single’s Day, there are many opportunities for international brands and retailers to tap into the world’s largest e-commerce market. Use our 2019 calendar to adapt your sales strategies for the China market.
Product TypeDeep Dive Chinese Outbound Tourists Survey 2018: Urban Millennials Lead the Charge to More Independent, Adventurous Travel Author Coresight September 26, 2018 This report details the results of our fourth annual proprietary survey of Chinese overseas tourists’ travel and spending behaviors and preferences, undertaken in partnership with China Luxury Advisors.
Product TypeDeep Dive A Guide to Entering China for Foreign Brands and Retailers, Part 1: Using the “Bonded + Retail Store” Model to Establish a Physical Presence in the Chinese Market Author Coresight September 24, 2018 This is the first report in our series A Guide to Entering China for Foreign Brands and Retailers. Here, we focus on a new way for foreign companies to enter China, the “Bonded + Retail Store” model.
Product TypeDeep Dive Deep Dive: Profiling Ten of the World’s Biggest E-Commerce Marketplaces, from Alibaba to Zalando Author Coresight September 17, 2018 In this report, we profile ten of the world’s biggest e-commerce marketplaces and look at the global prospects for e-commerce growth.
Product TypeDeep Dive Chinese Demand for Cross-Border E-Commerce Booms but Looming Tax Reforms are a Cloud on the Horizon Author Coresight June 20, 2018 Chinese shoppers’ appetite for imported products continues to grow apace. We review the current state of the cross-border e-commerce market, note the factors supporting demand and look at forthcoming tax changes that will impact cross-border sales.
Product TypeDeep Dive Deep Dive: Chinese Outbound Tourists – More Diverse, More Sophisticated Author Coresight August 10, 2017 Chinese outbound tourists have evolved into experienced and sophisticated travelers - some 67% of surveyed tourists have traveled more than once in the past 12 months, visiting an average of 2.3 destinations. Apart from shopping, they crave lifestyle and experiences when they travel abroad.
Product TypeDeep Dive 2017 Spring Festival Preview Part 2: Chinese Expected to Spend Big on Outbound Travel and Entertainment Author Coresight January 27, 2017 In Part 2 of our 2017 Spring Festival Report, we focus on two main themes: 1) the continued rise in Chinese outbound travel; and 2) the growing preference for spending on experiences and entertainment.
Product TypeInsight Report INNOVATIVE MARKETING IN CHINA: DIOR LAUNCHES HANDBAG ON WECHAT Author Coresight August 12, 2016 Dior (EPA: CDI) opened an online boutique shop on WeChat and rolled out a new, limited-edition Lady Dior small handbag on the platform on August 1.
Product TypeEvent Presentation Doing Business in China Author Coresight August 26, 2015 $1.63 billion in sales are made in the first 38 minutes • 42.6% of sales are made via mobile devices • The first domestic order is delivered in 15 minutes • The first cross-border order is delivered in 2 hours • In 2014, Alibaba offered an 11.11 shopping festival to global shoppers
