JD Digits Promotes Its Campus-Focused Social App Liwo amid University Shutdowns

Apart from socializing, Liwo also has e-commerce functions—businesses can open online stores on Liwo to sell products such as books to students. The app also provides student-only discounts.

With universities temporarily closing in China due to the coronavirus crisis, the Liwo app had particular salience in encouraging students to engage with each other as well as shop while they were not at school. JD Digits looked to increase traffic to the app through promotional content. For example, between April 9 and April 21, students were offered the chance to win ¥10,000 (around $1,420) by sharing personal photos on the app; other rewards included hairdryers and water bottles.